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Building a Business Case

January 25, 2023, 12 p.m. ET

2.5-hour workshop plus unlimited classes

$83 per month (billed annually)

Nicole Alexander
Nicole Alexander

Get the green light for your ideas

Have you ever had a great idea, but couldn’t justify it other than to say, “I think this will work”? We’ll teach you to write a defensible, evidence-driven business case to get the green light from your boss or leadership team.

In this workshop, Meta global head of marketing Nicole Alexander will teach you to build and present a business case using an easy-to-repeat framework.

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Learn the components of a compelling business case

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Build a business case using an easy-to-repeat framework

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Present that business case to your boss, leadership team, or client

Nicole Alexander

Meet your professor

Nicole Alexander

Nicole Alexander is the global head of marketing at Meta, where she leads B2B marketing across strategy, SEO, content, web development, and applied data. 

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What's a workshop?

Section4 workshops help you build a significant skill in less than one day. 

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

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Energetic discussion with your cohort 

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Gain a community of collaborators,
not just a network

Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.

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Learn with a network of 15,000+ professionals from companies like:

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