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The Product Positioning Sprint

Available on demand

2-week sprint plus unlimited classes

$83 per month (billed annually)

Photo of April Dunford
Author April Dunford

Discover and sell your secret sauce

You know your product is awesome, but does anyone else? We’ll teach you how to determine what makes your product the best in the world and communicate that value to the right set of customers.

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Choose a market category you can win

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Define your ideal customer and what they care about

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Figure out what makes your product exceptional to that customer

April Dunford

Meet your professor

April Dunford

April Dunford is the bestselling author of Obviously Awesome, the industry bible on product positioning. She is a positioning expert who has led teams at seven successful B2B tech startups and advised Fortune 500 companies on positioning their products for success.

Related courses

The Scaling Marketing SprintThe Brand Strategy SprintThe Viral Growth Sprint
Sprint icon

What's a sprint?

Sprints are condensed, immediately applicable 2- to 3-week online courses taught by top business school professors and internationally recognized thought leaders.

Community of members

Strength in numbers

You’ll join a cohort of ambitious, generous professionals who grow alongside you

community lead

High-touch support

Our amazing TAs and community managers are here to guide you as you learn

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Immediate impact

Every sprint ends with a project that applies your learnings to a real problem at work

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Sprint calendar

Section4 courses are built around the tight schedules of busy, full-time professionals.

Sun - Week 1

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Mon - Week 1

Module 1

Tues - Week 1

Weds - Week 1

Module 2

Thurs - Week 1

Fri - Week 1

TA Live Case Discussion +
Module 3 Released

Sat - Week 1

Sun - Week 2

Optional Networking Event

Mon - Week 2

Module 4 Released

Tues - Week 2

Livestream Class w/ Prof

Weds - Week 2

Thurs - Week 2

TA Office Hours + Guest Lecture

Fri - Week 2

Live Project Workshop

Sat - Week 2

Sun - Week 3

Mon - Week 3

Tues - Week 3

Livestream Class w/ Prof + TA Office Hours

*sample sprint calendar

Become a member
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Vibrant Community

Gain a community of collaborators,
not just a network

Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.

Community Members

Learn with a network of 15,000+ professionals from companies like:

spotify logoHP logoGoogle logosalesforce logoLoreal logoDisney logoGo daddy logo

Still have questions?

I work full-time. Do I have time to take this sprint?

We design sprints for the busy, full-time professional, but we also get that it can be tough to add yet another thing! One of our core features is flexibility: some students like to keep up day-to-day (expect to spend about 1-2 hours per module), others like to binge over a weekend. Whatever group you belong in, we’ve found that our alumni have been able to sustain this over the 2-3 week period.

Do I have to attend all of the live sessions in real-time?

You don’t! We record every live session with our professors and make it available for you to replay, at your convenience.

Can I purchase a sprint without a membership?

At Section4, we believe in continuous learning, so with every sprint you get complimentary access to live lectures with business thought leaders and a professional network to help you accelerate your growth. Not for you? You can cancel the membership at any time.

Can I cancel my membership at any time?

Yes, you can cancel your membership at any time and receive a full or partial refund based on whether you have taken the sprint. More questions about our refund policy? Visit our help center to get in touch.

Will I receive a certificate upon completion?

Every student who completes their sprint receives a certificate of completion. Completing the sprint means watching all course content videos and completing the final project. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @section4 when you share it.

So there’s homework then?

Not in the traditional sense. We provide a sprint workbook and facilitate community interaction, and you don’t have to participate — but we hope you will, as it really brings the materials to life. You’re also not obligated to complete the final project unless you’d like to qualify for a certificate.

Will my projects remain confidential?

Yes! Upon submission, simply flag it as confidential, and we will not share your project beyond the Section4 team.

Can I get the course fee reimbursed by my company?

We can’t guarantee your company will reimburse you, but nearly half of our alumni have reported successful reimbursements. Check out our tips on reimbursement for some positioning ideas and a sample email you can use.

Do you offer scholarships?

We sure do. Head on over to our scholarships page to learn more and to apply for a scholarship.

I have more questions, how can I get in touch?

Visit our help center and we’ll take care of you!

Can I take the course on my own?

Yes, live learning with group works for some, but if you’d like to learn on your own schedule, you have the option to watch all course videos on-demand and submit your project when you’re ready. 

What’s an accountability group?

You are 65% more likely to accomplish a goal if you verbally commit to the goal to another person. Your chances increase to 95% if you have an ongoing meeting with an accountability partner to check in on progress. We created accountability groups to give you additional practice around your prioritized tactics from the sprint in order to create a clear structure for your first month of habit-building. These sessions are optional (but highly encouraged!). Your accountability group will meet live on Zoom twice and collaborate on Slack over the four weeks following the sprint. Check out your Sprint Center dashboard for full details.

Well be in touch

Look at you grow

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