Get 25% off membership until January 31 when you set up a free account
The old adage is true: It’s more expensive to win a new customer than to retain an existing one. And retaining customers isn’t just marketing’s job. It starts before they swipe their credit card and lasts beyond their decision to stop using your product.
We’ll teach you to win customers at every stage of the customer journey and drive down churn.
How your role relates to customer retention
How to win and keep customers at every stage of the customer journey
Why people churn and what you can do to win them back
Meet your professor
Robbie Kellman Baxter is the world’s leading expert on subscription pricing and membership models. She’s worked with Netflix, Microsoft, and the Wall Street Journal to build “forever transactions” with the people they serve.
Section4 workshops help you build a significant skill in less than one day.
Vibrant Community
Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.
Learn with a network of 15,000+ professionals from companies like:
Set up a free account or log back in if you’re a returning user and get a code for $245 off annual membership*
* new members only
