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Customer Retention Strategy

February 16, 2023, 12 p.m. ET

3-hour workshop plus unlimited classes

$83 per month (billed annually)

Robbie Kellman Baxter
Robbie Kellman Baxter
Marketing Strategist Badge

This course is part of the Marketing Strategist certificate.

Retain your customer at every stage of their journey

The old adage is true: It’s more expensive to win a new customer than to retain an existing one. And retaining customers isn’t just marketing’s job. It starts before they swipe their credit card and lasts beyond their decision to stop using your product.

We’ll teach you to win customers at every stage of the customer journey and drive down churn.

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How your role relates to customer retention

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How to win and keep customers at every stage of the customer journey

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Why people churn and what you can do to win them back

Robbie Kellman Baxter

Meet your professor

Robbie Kellman Baxter

Robbie Kellman Baxter is the world’s leading expert on subscription pricing and membership models. She’s worked with Netflix, Microsoft, and the Wall Street Journal to build “forever transactions” with the people they serve. 

Related courses

How to Win Your Best-Fit Customers: Acquire the customers who love you backMarketing Acquisition StrategyThe Product Positioning Sprint
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Section4 workshops help you build a significant skill in less than one day. 

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

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Energetic discussion with your cohort 

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