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Developing Buyer Personas

Date TBD

2-hour workshop plus unlimited classes

$83 per month (billed annually)

Radhika Duggal
Radhika Duggal

Get to know your ideal customer

Not all buyers are created equal. And if you don’t have a deep understanding of your different buyers, you’ll struggle to create marketing, content, and features that speak directly to them.

In this workshop, Radhika Duggal will bring her marketing experience from Snapcommerce, Chase, and Pfizer to teach you how to build detailed, useful buyer personas.

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Understand why buyer personas matter

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Perform research to understand your buyers

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Create a persona based on your research

Radhika Duggal

Meet your professor

Radhika Duggal

Radhika Duggal is the CMO at Snapcommerce and an adjunct assistant marketing professor at NYU Stern. She previously led marketing efforts at Chase and Pfizer. 

Related courses

The Product Positioning SprintThe Brand Strategy SprintIncreasing Customer Lifetime Value tile
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What's a workshop?

Section4 workshops help you build a significant skill in less than one day. 

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

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Energetic discussion with your cohort 

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