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How to Win Your Best-Fit Customers

Available on demand

3-hour workshop plus unlimited classes

$83 per month (billed annually)

Neil Hoyne
Neil Hoyne

Acquire customers who love you back

To drive sustainable growth, you need to stop pursuing short-term transactions and instead figure out who your best customers are. Chief Measurement Strategist and Converted author Neil Hoyne will teach you to use customer lifetime value (CLV) to target and acquire customers who love you back.

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Identify what makes a great customer

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Learn how to target and acquire higher-value customers

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Use customer lifetime value (CLV) to drive strategic growth

Neil Hoyne

Meet your professor

Neil Hoyne

Neil Hoyne is Chief Measurement Strategist at Google and the recent author of Converted: The Data-Driven Way to Win Customers’ Hearts. He’s been a witness to and participant in billion-dollar successes – and instructive failures – all in the pursuit of building indestructible customer relationships through digital media.

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What's a workshop?

Section4 workshops help you build a significant skill in less than one day. 

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

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Energetic discussion with your cohort 

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