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How to Write a Great Creative Brief

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Winter 2022

1.5-hour workshop plus unlimited classes

$83 per month (billed annually)

Eric Ng

Be creative. Not chaotic.

Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Learn a step-by-step process for producing creative work that’s eye-popping and strategic.

Get a proven framework for building a creative brief

Learn to set boundaries and create space for innovation

Learn the right (tough) questions to ask to push your work forward

Meet your professor

Eric Ng

Eric Ng is an executive creative director at DesignStudio, where he’s worked with brands like HelloFresh, Riot Games, and Tommy Jeans to develop award-winning creative campaigns.

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Related courses

The Product Positioning Sprint

The Storytelling Sprint

What's a workshop?

Section4 workshops help you build a significant skill in less than one day.

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

online discussions

Energetic discussion with your cohort

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Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.

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