To drive sustainable growth, you need to stop pursuing short-term transactions and instead figure out who your best customers are. Chief Measurement Strategist and Converted author Neil Hoyne will teach you to use customer lifetime value (CLV) to target and acquire customers who love you back.
Identify what makes a great customer
Learn how to target and acquire higher-value customers
Use customer lifetime value (CLV) to drive strategic growth
Meet your professor
Neil Hoyne is Chief Measurement Strategist at Google and the recent author of Converted: The Data-Driven Way to Win Customers’ Hearts. He’s been a witness to and participant in billion-dollar successes – and instructive failures – all in the pursuit of building indestructible customer relationships through digital media.
Section4 workshops help you build a significant skill in less than one day.
Vibrant Community
Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.
Learn with a network of 15,000+ professionals from companies like:
