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Influencing Consumer Behavior

Date TBD

3-hour workshop plus unlimited classes

$83 per month (billed annually)

Marcus Collins
Marcus Collins
Marketing Strategist Badge

This course is part of the Marketing Strategist certificate.

Elevate your data with empathetic research

You have more data on your customers than ever. But do you really know who they are? In this workshop, University of Michigan Ross professor Marcus Collins will teach you three research techniques to understand your customers – and how to use that information to influence their behavior.

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Dig into your customers’ beliefs to understand why they buy

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Understand how online culture affects consumption habits

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Use customer understanding to shape your marketing decisions

Marcus Collins, PhD

Meet your professor

Marcus Collins

Marcus Collins is a leader at Wieden+Kennedy in New York and a marketing professor at the University of Michigan Ross School of Business. Oh, and he used to run digital strategy for Beyonce. 

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How to Win Your Best-Fit Customers: Acquire the customers who love you backHow to Write a Great Creative Brief with Eric NgThe Brand Strategy Sprint
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What's a workshop?

Section4 workshops help you build a significant skill in less than one day. 

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Several hours of live, intensive learning

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Hands-on project to apply your knowledge

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Energetic discussion with your cohort 

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