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You have more data on your customers than ever. But do you really know who they are? In this workshop, University of Michigan Ross professor Marcus Collins will teach you three research techniques to understand your customers – and how to use that information to influence their behavior.
Dig into your customers’ beliefs to understand why they buy
Understand how online culture affects consumption habits
Use customer understanding to shape your marketing decisions
Meet your professor
Marcus Collins is a leader at Wieden+Kennedy in New York and a marketing professor at the University of Michigan Ross School of Business. Oh, and he used to run digital strategy for Beyonce.
Section4 workshops help you build a significant skill in less than one day.
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