Get 25% off membership until January 31 when you set up a free account

arrow

Influencing Consumer Behavior

Date TBD

3-hour workshop plus unlimited classes

$83 per month (billed annually)

Marcus Collins
Marcus Collins
Marketing Strategist Badge

This course is part of the Marketing Strategist certificate.

Elevate your data with empathetic research

You have more data on your customers than ever. But do you really know who they are? In this workshop, University of Michigan Ross professor Marcus Collins will teach you three research techniques to understand your customers – and how to use that information to influence their behavior.

audience icon

Dig into your customers’ beliefs to understand why they buy

network icon

Understand how online culture affects consumption habits

lecture icon

Use customer understanding to shape your marketing decisions

Marcus Collins, PhD

Meet your professor

Marcus Collins

Marcus Collins is a leader at Wieden+Kennedy in New York and a marketing professor at the University of Michigan Ross School of Business. Oh, and he used to run digital strategy for Beyonce. 

Related courses

How to Win Your Best-Fit Customers: Acquire the customers who love you backHow to Write a Great Creative Brief with Eric NgThe Brand Strategy Sprint
workshop icon

What's a workshop?

Section4 workshops help you build a significant skill in less than one day. 

woman having a discussion with her cohort online

Several hours of live, intensive learning

Student working on a project

Hands-on project to apply your knowledge

online discussions

Energetic discussion with your cohort 

community icon

Vibrant Community

Gain a community of collaborators,
not just a network

Say goodbye to doomscrolling through your feeds. Meet ambitious, generous people who will help you grow.

Community Members

Learn with a network of 15,000+ professionals from companies like:

spotify logoHP logoGoogle logosalesforce logoLoreal logoDisney logoGo daddy logo
Well be in touch

Look at you grow

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get 25% off membership when you set up a free account

Set up a free account or log back in if you’re a returning user and get a code for $245 off annual membership*

* new members only