Your customers don’t want to be told about the value of your product before they buy. They want to experience it for themselves. Bestselling author Wes Bush will teach you to build products that sell themselves, lowering your reliance on marketing and sales and creating experiences that delight from day one.
Instill a product-led growth mindset throughout your organization
Use different “try before you buy” tactics to drive growth
Build viral loops into your product to encourage repeat use
Meet your professor
Wes Bush wrote the book on product-led growth – literally. The bestselling author of Product-Led Growth, he’s pioneered a new way of thinking about product development and design and has challenged an entire industry to approach SaaS growth differently.
Section4 workshops help you build a significant skill in less than one day.
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