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Measuring Product Success

January 10, 2023, 12 p.m. ET

3-hour workshop plus unlimited classes

$83 per month (billed annually)

Gibson Biddle
Gibson Biddle

Track the metrics that matter

Netflix has a high-level goal of monthly retention. But to work on the right product initiatives, they also need to measure smaller, proxy metrics – things like “% of customers who watched 15 minutes of video in their first week.”

In this workshop, Gibson Biddle will teach you to define the right high-level and proxy metrics for your product, to make sure the things you’re working on ladder up to business impact.

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Establish the right high-level metric for your product strategy

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Identify proxy metrics that indicate success or failure quickly

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Evaluate your proxy metrics for usefulness

Gibson Biddle

Meet your professor

Gibson Biddle

Gibson Biddle served as Netflix’s VP of Product from 2005 to 2010, where he created game-changing product features like personalized recommendations for film and TV. In the five years he was at Netflix, the company grew from one million to 20 million subscribers. Today, he’s an advisor, speaker, and guest lecturer on innovation, marketing, and technology.

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