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Netflix has a high-level goal of monthly retention. But to work on the right product initiatives, they also need to measure smaller, proxy metrics – things like “% of customers who watched 15 minutes of video in their first week.”
In this workshop, Gibson Biddle will teach you to define the right high-level and proxy metrics for your product, to make sure the things you’re working on ladder up to business impact.
Establish the right high-level metric for your product strategy
Identify proxy metrics that indicate success or failure quickly
Evaluate your proxy metrics for usefulness
Meet your professor
Gibson Biddle served as Netflix’s VP of Product from 2005 to 2010, where he created game-changing product features like personalized recommendations for film and TV. In the five years he was at Netflix, the company grew from one million to 20 million subscribers. Today, he’s an advisor, speaker, and guest lecturer on innovation, marketing, and technology.
Section4 workshops help you build a significant skill in less than one day.
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