Marketing Acquisition Strategy

Spring 2023

1-week sprint plus unlimited classes

$83 per month (billed annually)

Holly Chen

Put your money where your customers are

If your business is losing money on paid ads, you’re not alone. Personal privacy, competition, and astronomical ad prices are making it harder and harder to see positive ROI from ads. We’ll teach you to use the right channels and the best creatives to grow your business sustainably.

Use paid channels intentionally based on your company’s situation

Choose the right paid growth channels for your business

Measure the impact of creatives to scale the right ones

Meet your professor

Holly Chen

Holly Chen has led digital marketing practices at Google and Slack (ever heard of them?). At Google, she oversaw all Google B2B websites, including Adwords and Analytics. At Slack, she led global digital marketing and played a large role in the company’s self-serve growth model.